Dungarvan College - Coláiste Dhún Garbhán,
Youghal Road, Dungarvan, Co. Waterford.
Email: dungarvancollege@wwetb.ie
Tel: 058 41184

Introduction to Digital Marketing - T2

The Marketing environment has changed rapidly. Marketing’s interaction with customers has shifted into digital media, where a business communicates directly to customers using, mobile phones, websites, social media, email.

This course will teach you a broad range practical Digital Marketing Skills.

Emphasis will be placed on:

Digital Research
Connecting with the Customer
Creating and Curating Content
Publishing and Distributing Content
Key Social Platforms for Digital Marketing
Setting up a Social Media Experience for a Business
Keywords and Building an SEO Content Plan

Learners will focus on problem-solving and creative thinking to design and make their own digital artefacts.

Class walkthroughs:

  • Facebook Business Manager
  • Twitter for Business
  • Facebook Instagram Ads
  • Facebook Insight Reports
  • Google Ads Account Setup
  • Google Ads Keywords
  • Google Ads Campaign Setup
  • YouTube Setup and Video Upload
  • Create a Display Campaign
  • Create a Video Campaign

This course is suited to adult learners and those aspiring to become Digital Marketing and/or Project Managers, or those considering pursuing a professional qualification in either field of study via Third <strong>Level:</strong> / University.

Entry Requirements

Education: Applicants seeking entry onto the programme must have reached the current sta<strong>Tutor:</strong>y school leaving age and have achieved a QQI <strong>Level:</strong> 5 Award or its equivalent prior to entry on to the programme.

Aptitude: Applicants must have a good command of English in both written and verbal form, written and numerical comprehension.

Previous Experience: N/A

Tutor: Damien O Reilly

Fee: €180

Duration: 12 weeks

Start Date: 03/10/2023

Class Time: 7:00 - 9:30pm

Day: Tuesday

All PLC or Secondary School queries should be sent to dungarvancollege@wwetb.ie

Further Education

The prime aim of Post Leaving Cert Courses is to prepare students for entry to the workforce or to further education and training. more
Progression to WIT
Students from Dungarvan College who meet the eligibility requirements, may apply for preferential entry to WIT.
Online Applications
Applications are now being taken.

Night Classes 2023

All courses commence on the 3rd of October 2023 and run on Tuesday evenings. more
Dungarvan College - Coláiste Dhún Garbhán, Dungarvan, Co. Waterford, Ireland.
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